I have been involved in marketing for 30+ years. During that time I’ve worked with all kinds of businesses and independent professionals, but what’s going on in the Country, and the world has convinced me to go back to what I was doing when I started in this industry.
Building relationships and fundraising for Political Campaigns and causes.
There was a time when the idea of overlaying demographic information on voter files and then sending people mail (real mail, with postage) was cutting edge and extremely effective. Today the challenge is managing the vast amounts of data available to us and breaking through the digital overwhelm.
I’m taking on the challenge. Relationship building is going to happen through the use of bots, (automated messaging apps,) figuring out ways to stand out in the clutter of email, and I believe, a return to good old-fashioned mail.